“I was working on a new website for a large retailer. They were paying a small fortune for an off the shelf store locator package and were getting ripped off. I was told I had to use it, even though the cost offended me. I asked if I could write a new version, one that they would own and control, but I was told that would be too much work. I decided to go for it, and one Sunday I started to code. I got into that magical flow state and the next thing I knew the birds were chirping as the sun was rising.
It was so exciting to shock everyone who came in by showing them a fully functional version that was faster and better in every way. This hooked me. Ironically, fast forwarding to my role as a VP of Engineering, I now look to make sure my engineers aren't required to perform heroics.”