“If it weren’t for modern technology my music management company would have folded a long time ago. In 2007, the independent record company I co-founded was sitting on thousands of CDs and DVDs that used to generate a healthy revenue stream. That year, the orders for CDs and DVDs pretty much stopped coming in and digital sales weren’t coming close to replacing the revenue from physical product sales. My bands were hit hard by this shift, too. The future looked bleak.
Now, eight years later, I feel like I’m back in business. I manage bands all over the country, most of whom I never see face-to-face. I used to be in clubs every night. When I worked for Enigma, Giant, A&M Records, I flew out to meet bands on tour. I met with distributors and record store managers and got them to buy more cds and give my bands top placement on end-caps in the stores.
Now, I’m here at my house in Pittsburgh on Facebook, Twitter, Instagram, and email all day every day promoting digital releases and tours, and booking tours. I even just negotiated a huge national ad campaign that uses one of my band’s songs in a T-Mobile commercial. I have a smaller income stream from music, but I also have lower overhead. Technology, once the enemy of my music career, has become my bread and butter. The slices are leaner, the butter is spread thinner, but it's still my favorite job.”